REPORT 2017 & PLANS 2018

What a year!

2017 started with Mari and me travelling to Laos in January to set up the new Learning Lab donated by the Kavli Trust. We spent two weeks setting it all up, and the results amazed us. The children really enjoyed the new learning apps and the village was thrilled with the modern set-up. During the first half of 2017, we continued to welcome amazing volunteers every month. Jens were one of these, and after his volunteer period, we invited him to join our organization. He now works with marketing and donations, focusing on Sweden. He will also be the project manager of our new sustainable project called Ecobricks. Later, Mathilde joined us as a legal and financial advisor, and both these two new resources took our organization to new hights. In September 2017, we were granted another substantial donation by the Kavli Trust, we were featured in two Norwegian newspapers and we received a lot of benefitial help. We have had many volunteers visiting us during the year, and we have built several local and international relationships through cooperations with organizations and businesses. We are now setting up a board to guide us through the new year. We have done amazing things online, without a dime spent on marketing. We are so proud of the fact that we are able to communicate our vision and mission without spending any costly resources on this.

So, what does the new year look like? We have many new plans, which you can read about in this report. We have a strong organization, and the new board will bring exciting resources to our mission in Laos. We will work further on our strategies for the future, but we are all agreeing that growth is a good thing, but that we need these start-up years to be stabile so that we can figure out what works best and really increase the quality of our offer to the children in Laos. Mathilde is sadly leaving her post as the legal and financial advisor of Aay’s Village. However, she has spread her knowledge to the team and with the new board members joining from January 2018, we feel ready for new challenges and opportunities. Thank you so much for volunteering with us, Mathilde!

We are motivated to embark on the second year of providing children in Laos with the tools they need to create the future they deserve. The road ahead includes hiring a new teacher and starting a recycling system in our village. We are also planning on expanding our board, and we have started a project with the local school to update their sanitary facilities. We are also thinking about buying our own house, as the local government are eager to grant us some land and a house could cost around 3-10 000 euros.

I want to give a humungous thank you to Mari, Eirik, Jens & Aay who work so hard every single day. Aay’s Village would not exist without your hard work and I hope you know what positive and real difference you make in the world!

Thank you to everyone who has reached out to us this year. Let’s go 2018!

Åshild x

Goals and achievements 2017

We travelled to Laos in January 2017 to set up our brand-new Learning Lab, and this really kick-started our journey towards providing children with the tools they need to create the future they deserve. It’s been a year, and we are now looking through the goals we wrote up a year ago and reflect on our progress and improvement potential.

Goal 1: Set up Learning Lab in Aay's Village, Laos

It was quite easy to set up Learning Lab when we got the opportunity to go to Laos and set it up after instruction from the Kavli Trust and Alphabet King. Even though we are missing some pieces and some equipment were of poor quality, we all agree that this goal has been reached.

Goal 2: Build and educate Aay's Village team

We spent plenty of time getting everyone onto the Learning Lab and it was well received by everyone, including the locals and the students. It turned out to be very simple and everyone is well integrated into our new system now.

Goal 3: Register students

Registering students proved to be more difficult than we thought, as it was much more important and complicated than first assumed. The children who were not registered in the first place chose to look in from the outside while others were taught. It was not nice to not have the capacity to take in all the children who wanted to study at the Learning Lab, and we hope to reach out to these this year. We also want to create more specific routines regarding student registration, as we have seen some students have not shown for a couple of lessons without giving notice. As there is so much demand for Learning Lab, we wish to communicate that those who wish to join cannot have a lot of absence from our teaching. We wish to reach as many as motivated students as possible, but also use the registry to improve the way we motivate the students who have absence. This is something we need to work more with.

Goal 3: Follow up progress

Monitoring progress has been challenging as it is something the locals are not used to doing. Nevertheless, we have received volunteers who have helped us measure progress, as well as Aay Sinthala who has been following the studies daily, and has overall seen big progress with all the students. Somewhat surprisingly we have had to move some of the younger students over to the oldest group, and vice versa. The level of students differs a lot, which is clearly challenging in a classroom. Nevertheless, the Learning Lab gives us the opportunity to customize learning for each student's level.

Goal 4: Examine the impact of the project

We have examined each group and found specific impacts for each level. Let us know if you would like the full report.

Goal 5: Get 10 volunteers

We have had over 20 volunteers visiting us, and they have all been wonderful and so positive in their own way. They have respected our rules and ways of doing things, and they have helped us on our mission. The children and local community get to meet the world though our volunteers, and we love that we facilitate to cross-cultural conversations and learning.

Goal 6: Grow our online presence

Social media is our only form of marketing, and we are proud of the fact that we spend zero money on marketing, and still reach out to volunteers, donators and collaborators. In addition, we receive so many comments that people love to follow our journey through our online content. This will be a focal point in 2018 as well.

Goal 7: Take Learning Lab further 2018-2022

There is no doubt that we want to use Learning Lab in 2018. We see the success that has developed throughout 2017 in Laos, but we also see the improvement potential and are more motivated than ever to fine-tune routines and get things done better in 2018. We hope the new year will equally successful and we are ready to reach out to even more children in Laos. We see the potential, and we hope you do too. However, we have to be honest and acknowledge that our initial plans were too enthusiastic. This is what we wrote in 2016: “Between 2017-2022, we can reach over 800 children from 8-16 through school classes in the area, teachers at the local school, and local population; all enrolled in a year. We can now double if it turns out that 6 months is enough time to learn basis IT and English. We also want to look into the opportunity to expand the project and reach even more. Our evaluations will make it possible to look at the opportunity to reach out to more without compromising quality the training through Learning Lab”.

Reflection after 15 months in operation and 12 months with the Learning Lab:

After 8 months of Learning Lab we have tested the system in Laos and we see that it is extremely successful, especially for the youngest students. However, we see that school classes should be below 40 per class, and we also register that students need more education hours than initially assumed. Thus, 12-month courses are more sustainable education for the students. Our goal is not to have thousands of students in our organization - our goal is rather to actually educate each student and give them the opportunity to create a better future for themselves through education. It is our vision, and we have kept this. We see that the Learning Lab has a great potential. We want to run the project another year, and then potentially expand next year or in 2020. We may then potentially reach out to more villages and set up more Learning Labs based on the experience we have made two years with Learning Lab in Phonsawath. However, we will grow sustainably and not rush into things without being ready to face these challenges and opportunities. With that said, here is our plans for 2018:

Plans for 2018

  1. Educate 120 new children

  2. Contact the local school and learn how we can continue to contribute

  3. Start and develop our board. Invite board member (legal and/or accounting skills)

  4. Hire and establish routines for communication with a new teacher

  5. Search for a team member who can focus on education

  6. Establish better routines for the children’s education

  7. Enhance the security of our house

  8. Renovate our Learning Lab

  9. Start the scholarship

  10. Welcome 16 volunteers

  11. Develop the cooperation

  12. Reach 10 000 on Aay’s Village Instagram and 20 000 on Explorelaos Instagram, and increase website traffic with 10 %

  13. Create more marketing material

  14. Develop safety guide for potential situations

  15. Save money for buying a house

  16. Start Ecobricks

  17. Continue to develop relationships in Laos

  18. One team member travels to Laos


vision and mission

Our vision is for the village to be a community that, instead of being restricted by limits, manages to sustainably facilitate their own possibilities. This includes offering a quality education, safe and well-paid jobs and self-sufficiency to their villagers.

Our mission is to give the village the possibility to create better opportunities for its children by offering English, IT and Awareness Education to children from 8-16 years old, and that this leads to a satisfactory future in terms of possibilities and resources. We will also contribute with community projects to sustainably use resources to increase tourism to the village.

Our guiding principles are to include people from all walks of life, treat everyone equally, consider our environmental footprint and always work from a local perspective. We want to be open-minded; our organization is not built on any religious or political agenda, but we work hard to respect everyone.

Read more here:

team members

Our organization in 2018 will look as follows, with both local competence in Laos and an international team who will continue to show the world how they can join us in providing children in rural Laos with the tools they need to create the future they deserve.

Aay Sinthala – Local manager

Aay is the initiative behind our mission in Laos.

  • Local management

  • Daily activities

  • Teacher

  • Local manager of volunteer activities

Åshild Aarø – Manager

Åshild is one of the founding mothers of the organization

and is also the leader of the board.

  • Team leader

  • Economics and Accounting

  • Laws and regulations

  • Cooperations & Communication

Mari Abrahamsen – Volunteer Manager

Mari is one of the founding mothers of the organization.

  • Volunteer recruitment

  • Volunteer Point of Contact

  • Manager of volunteer teachers’ tasks and responsibilities

Eirik Langeland – Marketing Manager

Eirik is one of the founding fathers of the organization.

  • Marketing and communication

  • Social media and online projects

  • Website and updates

Jens Ingelstedt – Marketing and donations coordinator

Jens joined us as a volunteer in February 2017, and shortly after his visit to Laos we invited him into our organization.

  • Project manager EcoBricks

  • Managing eco volunteers

  • Donations and cooperations coordinator in Sweden

Read more about our team members here:


This fall we have been planning a more professional board for Aay’s Village as we jumped across the 1-year mark and grew rapidly in 2017. We want to continue doing good in the village, and we need a board to plan our strategies, communicate our cause to the business world, and help us with big and small decisions.


Strategically establish goals and plans for the organization

Ensure sustainable and proactive practices

The Board of Aay’s Village is a supporting resource to the founders and organization of Aay’s Village, and should always make sure that their work is based on the organization’s vision and mission. The Board shall be kept oriented of operations and economy to ensure proactive control through quarterly meetings and reports.

Board responsibilities

  1. Decide yearly budgets

  2. Organize strategies and plans

  3. Manage all big operations

  4. Accounting

  5. Give members information

  6. Write Board minutes from the board meetings

  7. Promote Aay’s Village and work towards funding and cooperation

Board members

Rose Keen

We invited Rose to join our board starting January 2018 due to her strong strategic thinking, quality market analysis and communications experience. Åshild has previously reported directly to Rose and enjoyed the cooperation immensely.

Anders Fosse

We invited Anders to join our board starting January 2018 due to his strong commercial sense, good network and possibility to secure future funding. Åshild has also previously reported directly to Anders and was impressed by his ability to take on huge workloads and be efficient and proactive.

Åshild Aarø is the leader of the board, but this may change over time.